Fullcrm is a boutique Salesforce partner with over 11 years of experience in the Salesforce ecosystem. Under the leadership of Helen Peterson, the company has built a reputation for delivering high-quality MuleSoft integration and Salesforce CRM implementation services to clients across industries in Australia.

As a boutique systems integrator (SI), Fullcrm sought innovative ways to stay competitive against larger partners with bigger teams and resources.

Helen saw agentic AI as a transformative opportunity — a way to enhance profitability, improve efficiency, and redefine project delivery. By integrating CurieTech AI into their MuleSoft projects, Fullcrm found a scalable way to accelerate development while maintaining the same high standards of quality and agility their clients expect.

Challenges

Fullcrm faced several operational and delivery challenges typical of boutique SI firms:

• Competing with larger SIs: Fullcrm needed to differentiate through speed and quality against larger firms with extensive resources.
• Resource constraints: With lean teams, the company had to maintain velocity across multiple concurrent MuleSoft projects.
• Scaling without burnout: As the number of projects grew, the smaller team needed to scale without overextending developers.
• Manual development bottlenecks: Time-consuming documentation, code reviews, and test case creation slowed down delivery cycles.

Why CurieTech AI?

Fullcrm adopted CurieTech AI as an extension of its delivery team, describing it as adding a “junior developer” that enhances agility and efficiency. Unlike generic AI models, CurieTech’s domain-specific agents are purpose-built for MuleSoft — trained for integration development tasks such as building projects from scratch, creating flow code, generating DataWeave scripts, API documentation, MUnit testing, and performing automated code reviews.

Key differentiators included:

Smaller team, same output: Fullcrm reduced project staffing from five developers to just two (a solution architect and one developer) for MuleSoft implementations, without compromising quality.

Increased developer productivity: With CurieTech AI agents functioning as junior developers and embedded directly into MuleSoft Anypoint Studio, developer productivity improved dramatically.

No bench time: With AI-driven automation, Fullcrm eliminated idle developer time and maximized productivity across projects.

“SIs need to change the way they deliver projects. You need to adopt AI and get onboard. If you don’t, you will become irrelevant.” — Helen Peterson, CEO, Fullcrm

Results and Impact

Since implementing CurieTech AI, Fullcrm has seen measurable improvements across multiple dimensions:

• 40–50% reduction in project delivery time for MuleSoft implementations
• Smaller team structure (2 instead of 5 developers) without reducing throughput
• Zero bench time — all developers remain fully utilized
• Higher profitability from reduced labor hours per project

These results allowed Fullcrm to win business against larger SIs by quoting fewer hours while maintaining competitive pricing and exceptional delivery quality.

Customer Success Stories

Fullcrm successfully delivered projects to two companies using CurieTech AI — for a specialty retail company and an experiential travel company, Aurora Expeditions.  And is currently executing a third project with a wholesale coffee supplier, leveraging AI from the very start of the MuleSoft implementation.

For the specialty retail company and Aurora Expeditions, documentation and MUnit testing agents proved especially valuable, automating key components of the delivery process. For the wholesale coffee supplier, CurieTech AI will be used from the beginning of the project lifecycle.

“CurieTech AI helps us stay nimble, execute projects faster, and focus on what matters most — delivering value to our clients.” — Helen Peterson, CEO, Fullcrm

Benefits and Outcomes

• Up to 50% reduction in development cycle time
• Fewer personnel required per project
• No manual testing or documentation bottlenecks
• Higher team satisfaction through reduced repetitive work
• Stronger competitive positioning through faster quotes and deliveries

Next Steps

Fullcrm plans to expand its use of CurieTech AI across all integration projects and explore new opportunities across the Salesforce ecosystem. By embedding AI into every stage of project delivery, Fullcrm aims to remain at the forefront of the next wave of intelligent systems integration.